For retail store managers
You run the floor.
We'll train the team.
Nobody hands you a curriculum when they hand you a team. The Retail Sales Academy does the teaching — a proper selling system, taught properly — so the part left to you is the part you're actually good at: coaching people on the floor, in the moment.
Built for the person running the shift
Training you don't have to chase
The hard part of team training was never the teaching. It's the following up — remembering who's behind, catching the person who clicked through without watching, finding out in week six that half of it never landed. That's the part this handles for you.
Assign it in a few clicks
Add a new hire, assign their training, done. Everyone gets their own login, so their progress is theirs and you can see it.
The reminders aren't from you
Your team gets notifications and nudges as due dates approach. You stop being the person who has to keep asking.
Reports that tell you the truth
You see who's completed what and how they did on the quizzes — so you know who's getting it and who needs ten minutes with you.
The Six Steps to the Perfect Purchase
The selling system your team learns — 30 short, interactive video lessons they can watch on any device, at their own pace, whenever their shift allows.
How it lands
Three phases, because one-off training doesn't stick
Every manager has watched a training day evaporate by the following Tuesday. The Academy is built as a continuous process instead — the follow-up is the point.
-
1
They learn the system
30 self-paced video lessons and quizzes covering the Six Steps. Finish, and they're a Certified Retail Sales Professional with a certificate they can print — which matters more to a new hire than you'd think.
-
2
They use it on your floor
Intensive follow-up lessons push them to apply what they learned to real situations in your store — approaching a customer, adding on during a sale. This is where your coaching does the most work.
-
3
You keep it sharp
A library of more than 50 advanced lessons you assign whenever someone needs one. Useful for a slump, a new category, or a strong seller who's ready for more.
“…found two incredible new team members. They LOVE the Retail Sales Academy and are carefully putting everything they're learning into practice. They've only been on the sales floor for a total of nine days now and they are already matching my top salesperson in results!”
Debra Purdy | Windsor, OntarioWhere it lives
Hosted on Retail Brilliance
The Retail Sales Academy is hosted on the Brilliance Retail Training Platform — all your retail training in one place, built specifically for store owners, managers, and employees.
Works on whatever's to hand
No software to install. It runs in a browser — the stockroom laptop, a tablet on the floor, or their own phone on a break. Add people, assign training, track progress, all in one place.
Visit Retail BrillianceWho's behind it
WhizBang! Retail Training
Bob and Susan Negen built the Retail Sales Academy out of more than 35 years of combined on-the-floor experience. Bob ran an award-winning chain of kite and toy stores for 19 years and managed the teams in them; Susan was an executive at Bloomingdale's and Macy's before joining him.
They've spent over twenty years teaching independent retailers the nuts-and-bolts skills that make a store work.
The Retail Buzz
Get a retail tip every Wednesday
Free retail tips from our experts, delivered straight to your inbox. Business-building ideas and inspiration to supercharge your store's success — short enough to read with your morning coffee, useful enough to act on the same day.
We're past tip #700 and still going. No pitch, no fluff, just something you can use. Unsubscribe whenever you like.
Sign up for The Retail Buzz
Free. Every Wednesday.